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Swans Trust and Kieran Maguire – A look at Swansea City AFCs 2024/25 financials – and the wider world of football
Earlier this month, Swansea City released their financial accounts for the year ending June 2025.
The accounts revealed a pre-tax operating loss of approximately £21.6 million – a figure that has naturally prompted questions among supporters about the club’s financial position and wider sustainability.
To help bring clarity and independent insight, the Trust once again invited football finance expert – and friend of the Trust – Kieran Maguire to join us for a special podcast episode.
This marks the third occasion that Kieran has taken the time to review the club’s accounts with us, and we’re incredibly grateful for his continued support and generosity.
In this episode, Kieran once again shares his trademark blend of expertise and wit to unpack not just Swansea City’s financial picture, but also broader trends in football finance.
From Profit and Sustainability Rules (PSR) to revenue and cost trends, and even his wider thoughts on club and celebrity ownership, Kieran offers valuable context to help our members and supporters get a feel with what’s going on behind the numbers.
Whether you’re a casual fan or a financial aficionado, we hope this conversation helps explain the current position of the club and gives members and supporters a better understanding in which to engage in these important discussions.
Listen to the full episode on Spotify HERE
You can also follow Kieran on X (@KieranMaguire) and listen to his popular ‘Price of Football’ podcast via all major platforms or by visiting the Price of Football website
Swansea City Supporters’ Trust
21st April 2026
“Join the Trust”
The post Swans Trust Podcast with Kieran Maguire appeared first on Swansea City Supporters' Trust.
Continue reading...
Earlier this month, Swansea City released their financial accounts for the year ending June 2025.
The accounts revealed a pre-tax operating loss of approximately £21.6 million – a figure that has naturally prompted questions among supporters about the club’s financial position and wider sustainability.
To help bring clarity and independent insight, the Trust once again invited football finance expert – and friend of the Trust – Kieran Maguire to join us for a special podcast episode.
This marks the third occasion that Kieran has taken the time to review the club’s accounts with us, and we’re incredibly grateful for his continued support and generosity.
In this episode, Kieran once again shares his trademark blend of expertise and wit to unpack not just Swansea City’s financial picture, but also broader trends in football finance.
From Profit and Sustainability Rules (PSR) to revenue and cost trends, and even his wider thoughts on club and celebrity ownership, Kieran offers valuable context to help our members and supporters get a feel with what’s going on behind the numbers.
Whether you’re a casual fan or a financial aficionado, we hope this conversation helps explain the current position of the club and gives members and supporters a better understanding in which to engage in these important discussions.
Swansea City Supporters’ Trust
21st April 2026
“Join the Trust”
The post Swans Trust Podcast with Kieran Maguire appeared first on Swansea City Supporters' Trust.
Continue reading...
